Most lead generation agendies treat software services like products. We don’t. We understand why cold outreach fails for custom software: the offering is intangible, buyers don’t understand the value, and messages sound like everyone else’s.

What makes us different is:

• We’ve run sales departments for software houses ourselves — we know this game inside and out.
• We start with a workshop to deeply understand your delivery experience and past projects, so we can define a niche, service offering, and messaging that stands out beyond “we do web and mobile apps.”
• We promote a lead magnet (not the service itself) to open conversations. Think of it like inviting someone to a curated event or offering a valuable insight—not asking them to book a demo out of the blue.

You’ll start seeing early traction during the pilot outreach, which begins after our 4-week preparation phase.

Here’s our typical timeline:

• Week 1–4: Workshop + campaign design (positioning, messaging, case studies, domain setup).
• Week 4+: Outreach pilot (we test different ICPs and value propositions).
• Month 2–3: Consistent meetings and scaling the best-performing segments.
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Most clients get their first qualified meetings in the first month of outreach, with predictable flow building from there.

Some of our clients are flexible and they help us implement our more creative ideas such as trade show event attendance or flying to specific locations which helps with conversions. If we just stick to regular email outreach where we push prospects to video calls, this can be on average around 5 leads per month. If we implement LinkedIn as well as creative lead magnets, we can push that number to 20 or 30 leads per month.

That's ok since we only work with founders of mid-size software houses that understand that they can't live of referrals or their network. If you don't believe in outbound, we're not here to convince you. Come back in the future or maybe try to figure out other ways to get projects for your delivery team.

We combine manual research with smart automation to build a custom database of leads tailored to your ideal client profile. Here’s how we do it:

• In our workshop, we go through your past successful projects to identify patterns—by industry, size, tech used, buying intent, and business model.

• We then build segments that match these profiles and use our researchers to find decision-makers with buying power.

• Finally, we validate prospects before outreach, so you don’t waste time on unqualified meetings.

Yes—this is our entire focus. Our founder used to run three sales departments at software houses. We know that selling custom software is complex and intangible. You’re not pitching a fixed SaaS product—you’re selling trust, expertise, and results.

That’s why we:

• Focus on pain-first messaging instead of feature lists.
• Design value propositions based on business outcomes, not tech jargon.
• Use case studies and success stories that are industry-specific to build credibility fast.

We use email and LinkedIn, because they’re the most effective for selling complex B2B services.

Our approach:

• Email for initial value delivery and scalable messaging.

• LinkedIn for visibility, warm touchpoints, and building trust.

• No cold calling—we focus on outreach that adds value and invites genuine interest.

We can’t guarantee deals (no one can), but we do guarantee activity, reporting, and constant optimization.

Every client gets:

• A structured campaign plan with benchmarks.
• Regular reporting on replies and booked calls.
• Weekly syncs to refine messaging and pivot when needed.

If something doesn’t work, we adjust fast—new value props, new targets, new messaging.