The online learning platform for software house Founders
Learn how top software houses generate a steady flow of projects — without relying on referrals.
Plans
Core Plan
€99/m
Access to the content library.
Pro Plan
€199/m
+ group livestreams, community app, premium content
Outbound Basics Module
Outbound Basics is a complete, step-by-step system for building your own in-house lead-generation engine — designed specifically for software-house founders. You get the exact outbound system, frameworks, templates, and playbooks we’ve refined over more than eight years while generating predictable meetings for 100+ software development companies.
Through short video lessons, templates, spreadsheets, cheatsheets, and step-by-step frameworks, you’ll learn everything from positioning and research to deliverability, copywriting, and campaign setup. The program includes a private community with chat, weekly livestreams, small-group exercises, and ongoing support so you can implement each step correctly. By the end, you’ll have an in-house lead-gen engine you can run or delegate without hiring SDRs or agencies.
What You'll Get
Software House Clients
Plans
Core Plan
€99/m
Access to the content library.
Pro Plan
€199/m
+ group livestreams, community app, premium content
Future modules
Productization
Turn your custom projects into repeatable offerings that scale.
- Productizing the way you work
- Modularizing delivery and code reuse
- Packaging and presenting your offers
Sales Process & Closing
Build a sales process that turns conversations into contracts.
- Foundations - handling objections
- Discovery call structure
- Proposal and contract templates
Expansion & Partnerships
Practical lessons on scaling internationally without losing control.
- Opening new offices
- Hiring salespeople and growth partners
- Compensation basics & structuring partnership deals
Marketing & Brand Growth
Create consistent visibility through smart content and platforms.
- LinkedIn posting & automation
- Understanding LinkedIn algorithms
- Clutch optimization
LinkedIn Outreach
Leverage LinkedIn as an outbound channel.
- Profile optimization
- Automation
- Handling responses
Pricing Strategies
Learn how to price based on value, not effort.
- FTFP vs T&M vs Retainers
- Structuring offers for better margins
- Value-based pricing principles
FAQs
- Who is this for? → Founders and sales leaders of software houses.
- Can I expense this as training? → Yes, you’ll receive a full invoice with VAT details.
In Sales Academy, s.r.o.
Address: Rohacova 145/14, Prague, 13000, Czech Republic
Identification Number: 06150039
VAT: CZ06150039
info@insalesacademy.com
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