Software house Founders summit

Registration & Opening Keynote

From Local to Global: Lessons From Scaling a Polish Software House Internationally  

• How We Went From Local Polish Projects to Global Brands Like BlaBlaCar
• How We Package and Price Discovery as a Paid Engagement
• Using AI-Augmented Delivery as a Sales Advantage
• From Vendor to Partner: How We Structure Relationships to Keep Clients for Years
• Managing 140+ people and 4 offices

10:00 AM

Tea & Coffee Break

11:00 AM

Cracking the DACH Market - Open Discussion

• The Reality Check: Inside the DACH Market
• Closing remotely
• The Niche Effect: Building Authority That German Buyers Trust
  

11:15 AM

Built to Sell: What Makes a Software House Attractive to Buyers

• How investors actually evaluate a software house 
• Why do many agencies fail to convince buyers despite good results 
• The most common “red flags” that kill deals
• How internal issues like bloated teams, unclear ownership, and ad-hoc management reduce attractiveness and valuation
• What investors really look for

11:50 AM

Lunch Break

12:30 PM

Value-Based Pricing for Software Houses: How to Charge for Outcomes, Not Hours

• Why the Hourly Model is Broken for Modern Software Houses
• What Value-Based Pricing Actually Means (Real-World, Not Theory)
• How to Identify and Quantify “Value” in a Software Project
• Choosing the Right Clients for Value-Based Pricing
• Positioning Yourself as a High-Value Innovation Partner, Not a Dev Shop
• How to Start Implementing Value-Based Pricing in Your Own Agency

01:30 PM

How We Built an Actual Value Proposition for a 300+ Person Fintech Software Engineering Firm

• Why “we build software” stopped working as a positioning strategy
• The challenge of differentiation at 300+ employees
• How the fintech niche became a strategic constraint, not a limitation
• Competing in 2026: what clients actually evaluate now
• Aligning sales, marketing, and delivery around one narrative
• How specialization affects pricing power and deal quality

02:00 PM

Outbound in 2026: How Software Houses Can Stand Out in a Saturated Market

• Lead Magnets: The New Currency of Outbound in 2026
• Message Architecture for 2026
• The Proven Tactics That Still Generate Meetings
• What No Longer Works in 2026 (But Everyone Still Does It)

02:50 PM

Tea & Coffee Break

03:10 PM

The AI Operating System Behind Our Software Agency

• Automating the entire development lifecycle with AI agents
• The three human touchpoints that still remain
• Increasing output 6× with the same team  
• What founders should know before restructuring their teams around AI

03:30 PM

AI at Scale: What Actually Works When You Run a 100+ Person Delivery Organization

• What AI Cannot Fix (Yet): The Limits of Large-Scale Implementation
  
• The Reality of AI in a 100-Person Software House
• Delivery vs Back Office: Where AI Creates Real Leverage
• The Touch4IT Engineering Stack: How AI Fits Into the Production Workflow
• Building a Scalable Delivery Platform Around AI
• The Productivity Illusion: Why AI Doesn’t Replace Developers

04:00 PM

The Future of Software Houses: Panel Discussion

04:30 PM

Closing Remarks

05:00 PM

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Networking Dinner

06:30 PM